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Heritage classified

Key figures

Origin and history

The Café-Bar located at 143 rue Saint-Denis, in the 2nd arrondissement of Paris, occupies the ground floor of a 19th century building. In 1910, it took the name of Pinzaronne Bar and adopted a remarkable interior and exterior decor, characteristic of the first quarter of the twentieth century. This decor, unsigned but dated from this period, is distinguished by its ceramic panels and plant motifs, reflecting the influence of Art Nouveau and the artistic currents of the period.

The bar's exterior front is composed of a wooden structure and two ceramic panels illustrating lemons and oranges, interspersed with inscriptions Vermouth, Martini and Rossi Turin. These elements suggest that the establishment was the French depositary of the Italian company Vermouth Martini & Rossi. Inside, the walls and the ceiling are entirely covered with ceramics taking up this fruit iconography, embellished with glycines and four female allegorical figures. These symbolize Italian regions: Veneto, Piedmont, Lombardy and Liguria, strengthening the commercial and cultural link with Italy.

The ceiling of the bar is decorated with panels representing citrus fruits, creating a visual harmony with the rest of the decor. All together, both advertising and artistic, testify to the commercial practices of the time, where cafes and bars served as showcases for international brands. Ranked a Historic Monument by order of May 23, 1984, this place retains a rare decorative heritage, illustrating the alliance between art, commerce and Parisian life at the beginning of the twentieth century.

The location of the bar, in the heart of Rue Saint-Denis, a historic and commercial centre of Paris, highlights its role in the daily life of the time. Although the sources do not specify its current status (open or closed to the public), its listing as Historic Monuments guarantees the preservation of its exceptional decor. Available data from the Merimée database and Creative Commons license confirm its exact address and heritage importance.

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