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Heritage classified

Key figures

Origin and history

The building located in 65 Place du Général-de-Gaulle in Carpentras, in the department of Vaucluse, is a residential building dating from the late eighteenth century. He is distinguished by his position in front of the former bishopric, now transformed into a Palace of Justice. The particularity of this building lies in its facade, from the 1st to the 4th floor, entirely covered with painted advertising signs. These advertisements, dating back to the early twentieth century, mainly evoke the regional press, with mentions such as Journals de Paris et de la région (ca. 1920), Le Petit Marseillais, Le Méridional (ca. 1960), and Jif Watermann. These advertising elements reflect the evolution of media and visual communication during the 20th century.

The building was registered as historic monuments by order of 21 February 1989. This protection specifically concerns the facade on the square, including advertising signs, as well as the corresponding roof section. This ranking underscores the heritage importance of these signs, which are a visual testimony to the social and economic history of the region. The facade, with its successive layers of advertising, offers an overview of the advertising techniques and consumption habits of the time.

The location of the building on a central square of Carpentras reinforces its historical interest. Indeed, the Place du Général-de-Gaulle is an emblematic place of the city, surrounded by buildings of high heritage value. The building, with its signs, is thus part of an architectural and urban complex that bears witness to centuries of history. Available information indicates that the exact address is sometimes subject to minor variations in sources, but the building remains clearly identified as a major point of interest in the city.

Available sources, including Wikipedia and Monumentum, confirm that the building is a remarkable example of the integration of advertising art into urban architecture. The signs, although partially erased or covered by successive layers, remain legible and provide valuable testimony on the media and consumer products popular in the twentieth century. The protection of these elements by the Historical Monuments underscores their value as an intangible cultural heritage, reflecting lifestyles and business practices of a past era.

Finally, the building is located in a region rich in heritage, Provence-Alpes-Côte d'Azur, and more precisely in the department of Vaucluse. This regional context, marked by a dense medieval and modern history, adds an additional dimension to the interest of this building. Although information about the characters related to its construction or history is missing from the sources, the building remains a symbol of the urban and commercial life of Carpentras, from the late eighteenth century to the present day.

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