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The Augustus Trophy, also known as the Alpine Trophy, is a commemorative Roman monument erected between 7 and 6 BC in La Turbie, Alpes-Maritimes. Located at the climax of Via Julia Augusta, it celebrates the final victory of Emperor Augustus over 44 Alpine tribes that controlled the passes and hindered trade and military exchanges between Italy and Narbonnaise. This trophy symbolically marks the pacification of the region and the creation of a safe way, via Julia Augusta, extending via Aurelia.

The Latin inscription engraved on its western facade, transcribed by Pline l--Ancien, sets out the names of the defeated peoples (Celtes, Ligures, Venus, etc.) and emphasizes the role of the Senate and the Roman people in this commemoration. The monument, originally 49 m high (35 m after restoration), was composed of a 38 m base, a 24 column rotunda, and a August statue. It served as a border between Italy and Narbonnaise, before this boundary was pushed back to the river Var.

Between the 12th and 15th centuries, the trophy was transformed into a fortress, with houses attached to its walls. In 1705 Louis XIV ordered his partial destruction to weaken the regional defences during the war against Savoy. The stones were reused, in particular to build the church Saint-Michel de La Turbie. Ranked a historic monument in 1865, it was restored in the 1930s thanks to the patronage of Edward Tuck, under the direction of architect Jules Formigé. Today, it is the main tourist attraction of La Turbie.

The trophy materials come from a Roman quarry located 500 m from the site, where traces of column size remain. The monument is part of a network of local Roman remains, including miles of via Julia Augusta and nearby Roman fountains (Beausoleil, Roquebrune-Cap-Martin). Its bimillennium, celebrated in 1994, gave rise to exhibitions and a light show.

In 10 B.C. the local people of the Vediantes, allies of Rome, benefited from the creation of the Civitas des Alpes Maritimae, of which the capital Cemenelum (now Cimiez, Nice) became an administrative center. The trophy, devoid of an initial military function, illustrates the Roman strategy of controlling the alpine routes and Romanizing the conquered territories. Its ruins, protected since 1865, bear witness to engineering and imperial propaganda under Augustus.

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