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All French heritage classified by regions, departments and cities

  2. Divers
  3. Auvergne-Rhône-Alpes
  4. Allier
  5. 03000 Moulins

  6. Confectionery Sérardy

Confectionery Sérardy à Moulins dans l'Allier

Confectionery Sérardy

    11 Rue de Paris
    03000 Moulins
Private property
Museums of France
Miscellaneous
Photo de Confectionery Sérardy

Timeline

XIXe siècle
Époque contemporaine
1900
2000
1886
Confectionery Foundation
1898
Resumed by Bernard Sérardy
1901
Royal anecdote
1907
Renovation of shop
1916
Death of Bernard Sérardy
1923
Trial of gold pallets
2022
Historical monument classification
Aujourd'hui
Aujourd'hui

Heritage classified

The Confectionery Sérardy with its front, its sign, its external shutters and its interior fittings and decors, located 11 rue de Paris, on plot No. 188, appearing in the cadastre section AP : inscription by order of 13 January 2022

Key figures

Émile Sérardy - Founder Creates confectionery in 1886.
Bernard Sérardy - Chocolate and innovator Invent the golden pallets in 1898.
Joseph Baury - Architect Redesign the shop in 1907.
Louis Galfione - Painter Realizes the ceiling trompe-l'oeil.
Pietro Favret - Mosaic Creates the floor in flowery tile.
Charles Carré - Retainer and defender Wins the trial of gold pallets.

Origin and history

Sérardy Confectionery, located at 11 rue de Paris in Moulins (Allier), has been a local institution since 1886. Founded by Émile Sérardy on the site of an old syrup factory, it was taken over in 1898 by her son Bernard, who created the golden pallets, chocolates filled with coffee ganache, decorated with gold leaves. The shop, renovated in 1907 by architect Joseph Baury, has intact decorations (painted ceiling, mosaics, Louis XVI/1900 style windows), giving it an inscription to historical monuments in 2022.

Bernard Sérardy, trained in chocolate shops like Weiss in Saint-Étienne, modernises the establishment and links its name to a royal anecdote: Tsar Nicolas II, visiting Vichy in 1901, would have enjoyed his golden palets. Died in action in 1916, his widow sold the confectionery to Charles Carré, who defended the paternity of the golden palets in court after a fraudulent patent filing in 1923. The court finally recognized Bernard Sérardy as creator, authorizing the mention BERNARD SERARDY CREATOR on packaging.

The shop, taken over successively by the Bellat-Ramond families (until 1977) and then by Bernard Jarriges, retains its original stamp. The golden pallets, which fell into the public domain, remain associated with Moulins, while the confectionery, still in operation, bears witness to the chocolate craft and commercial architecture of the early twentieth century. Its interior, classified for its golden woodwork, trompe-l'oeil ceiling and floral mosaic, makes it a unique historic place.

The building, integrated into an 18th-century house, is distinguished by its two-sided wooden front, its ironware sign and its cut corner housing the entrance. Inside, the white and gilded window cupboards, the ice adorned with garlands of roses, and the flowered tile floor complete a preserved Art Nouveau ensemble. The artisans who contributed to his decoration — the architect Baury, the painter Galfione and the Musaist Favret — marked his visual identity, now protected.

External links

Page Wikipedia
Page Monumentum